Creative made 2009 campaign shine

I’ve heard it said before that “those who tell the best stories will do the best in fundraising” – and helping their cause.

The public loves a good story. The Salvation Army has an awe-inspiring record in our Maritime and Canadian communities dating back 125-plus years.

The challenge is capturing the attention and the imagination of the public in today’s age of ‘a million-channel universe’.

That’s where the creative team at Revolve 360 Branding came in. Their job was to define how to get the public’s attention and then tickle their heart-strings in a mass media campaign, in print, on the web and elsewhere.

I think we out-did ourselves in the “attention-getting” department this year. Coupled with JIVE – James Ingram’s peerless photography, and full-colour treatment in the newspaper, our candidates leaped off the pages while waving The Salvation Army banner.

The public loves to be entertained too. Revolve’s notion of The Elf News Network and our own “Wolf Blitzer” Elf-anchor seemed to heighten the excitement of an election campaign and election-day just before Christmas.

Who was that “Wolf” in elf-ears anyway?? Hmmmmmm. See if YOU can match the Wolf-Elf and a member on our Revolve team. Otherwise, his secret is safe with us.

=8-)=

-Ron
Ron Zima ADpPR
Fund Development & Public Relations
Salvation Army, Maritimes Division
ron_zima@can.salvationarmy.org

For more details on the Salvation Army, visit:
Salvation Army, Maritimes Division