Dog team pulls clicks

Back some seven or eight months ago, I was in Jamie Davison’s boardroom at Modern Media discussing web development for the campaign.

All of a sudden, something was sniffing and writhing around my ankles. And, I was in love! It was “Stella”, a six-month old bull dog puppy.

Well now, I’ve worked in an agency with a dog-mascot before.

Dogs are a great reality-check for when the pressure’s on. You may be busting a blood-vessel working to deadline on some web-code…but Stella will be there, lying on her side with a nonchalant look as if to say, “take a break, man. You’re way too serious.”

Stella and that type of temperament must have come in handy, because giving up valuable in-kind services with so many paying customers chomping at the bit isn’t always easy to manage.

And yet, Jamie, Stella and the team at Modern Media did just that. They helped engineer a magnetic “Election Centre” that helped pull the public’s heart-strings on behalf of The Salvation Army with thousands of new clicks and dollars for the most vulnerable.

Hey. It’s almost Christmas. Time to relax, guys. Have some chow. Drool a little.

-Ron
Ron Zima ADpPR
Fund Development & Public Relations
Salvation Army, Maritimes Division
ron_zima@can.salvationarmy.org

For more details on the Salvation Army, visit:
Salvation Army, Maritimes Division