Mooseheads on power play for Stocking Stuffer campaign

This year’s scramble has reached new heights thanks in large measure to Halifax’s QMJHL hockey club, The Mooseheads. Majority Owner Bobby Smith (star of the 1986 Stanley Cup Canadiens) hails from North Sydney, Cape Breton, where The Salvation Army’s roots are broad and deep.

Bobby was in attendance at our last celebration lunch for this campaign. Soon after, The Army was in cahoots with Shannon Slaughter and Brian Urquhart in the team’s front office enlisting star forward Gab Desjardins in a unique match-up involving minor hockey’s Ellen Oldfield and The Dartmouth Whalers. Together, we’ve raised the profile of at-risk kids and families assisted by The Salvation Army at this demanding time of year.

Game after game this December, while Gab was donating dollars for The Army for every point he scored on-ice, The Mooseheads were ensuring that thousands of fans were seeing and hearing all about The Great Stocking Stuffer Election. Providing banner space, airtime for our campaign YouTubes and now, a cool promotion on The Mooseheads’ new Facebook fan page, where fans will be able to win Lunch with Gab, while promoting the Army campaign.

On the ice and off, The Halifax Mooseheads have helped take the awareness of this campaign and the work of The Salvation Army to a younger and broader audience. We’re grateful for being on the same team.

-Ron
Ron Zima ADpPR
Fund Development & Public Relations
Salvation Army, Maritimes Division
ron_zima@can.salvationarmy.org

For more details on the Salvation Army, visit:
Salvation Army, Maritimes Division