Thanks to The Chronicle Herald, this Salvation Army campaign has raised about $215,000 in cash since its start, in 2007 (not to mention some $350,000 in in-kind media).
WOW! Rumor has it, we may raise near that amount --- in this year's campaign alone!
It would not have been possible without the presenting sponsorship and lift that The Chronicle Herald provided early on, attracting other media partners and candidates.
Here's the BIG kick-off ad in Sunday's Herald (Nov. 28).
Watch for more behind-the-scenes colour right here...as we campaign - Nov. 29 - Dec. 17.
-Ron
Ron Zima ADpPR
Salvation Army, Maritimes Division
For more details on the Salvation Army,
visit: Salvation Army, Maritimes Division
